10+ YEARS OF CREATIVITY
100+ VIDEOS DELIVERED
30+ BRANDS TRUSTED
CINEMATIC THINKING FOR A NEW GENERATION OF MOVING IMAGES.
SHAPED BY STORY, ATMOSPHERE
AND A STRONG SENSE OF VISUAL IDENTITY.
About
Commerc|AI|LS
A Little About Us
A Little About Us
COMMERC|AI|LS IS THE INDEPENDENT AI STUDIO OF DIRECTOR TOBIAS STUBBE, BRINGING MORE THAN A DECADE OF COMMERCIAL FILM, CREATIVE DIRECTION AND EDITING INTO AI FILMMAKING.
Small studio. Close collaboration. Direct responsibility throughout the project.
AI is part of the toolset. The character of the work comes from direction, taste and cinematic experience.
+
Years Creating
A decade of directing, editing and creative work now carried into AI filmmaking.
+
Videos Delivered
Different formats, different audiences - always shaped with the same attention to story, rhythm and finish.
+
Creative Partners
Long-term collaborations with agencies, brands and specialists across different disciplines.
+
Pro AI Tools
Different models, different strengths. The craft lies in knowing which one serves the scene best.
+
Years Creating
A decade of directing, editing and creative work now carried into AI filmmaking.
+
Creative Partners
Long-term collaborations with agencies, brands and specialists across different disciplines.
+
Videos Delivered
Different formats, different audiences - always shaped with the same attention to story, rhythm and finish.
+
Pro AI Tools
Different models, different strengths. The craft lies in knowing which one serves the scene best.
+
Years Creating
A decade of directing, editing and creative work now carried into AI filmmaking.
+
Creative Partners
Long-term collaborations with agencies, brands and specialists across different disciplines.
+
Videos Delivered
Different formats, different audiences - always shaped with the same attention to story, rhythm and finish.
+
Pro AI Tools
Different models, different strengths. The craft lies in knowing which one serves the scene best.
How the Work Happens
How the Work Happens
How we work
How we work
More possibilities do not make better films. Better decisions do.
More possibilities do not make better films. Better decisions do.
01
Creative Direction
We define what the film needs to achieve, sharpen the idea and establish the creative direction before production begins.
01
Creative Direction
We define what the film needs to achieve, sharpen the idea and establish the creative direction before production begins.
02
Storyboard
A storyboard is where AI becomes specific. Before anything moves, we test whether the sequence already has tension, clarity and the right visual language.
02
Storyboard
A storyboard is where AI becomes specific. Before anything moves, we test whether the sequence already has tension, clarity and the right visual language.
03
AI Video Production
There is no single AI model that does everything well. The craft lies in knowing which one to trust with each scene - and how to make the results feel like one film.
03
AI Video Production
There is no single AI model that does everything well. The craft lies in knowing which one to trust with each scene - and how to make the results feel like one film.
04
Creative Edit
AI footage rarely arrives as one coherent world. The edit has to create that coherence - aligning movement, rhythm and sound until separate generations feel like one cinematic language.
04
Creative Edit
AI footage rarely arrives as one coherent world. The edit has to create that coherence - aligning movement, rhythm and sound until separate generations feel like one cinematic language.
Why Teams Pick Us
Why Teams Pick Us
HIGH-END AI FILM, WITHOUT THE HEAVY MACHINERY.
HIGH-END AI FILM, WITHOUT THE HEAVY MACHINERY.
ONE CREATIVE LINE
Concept, direction, editing and client guidance come together in one process - without losing momentum in time-consuming handovers between departments.
ONE CREATIVE LINE
Concept, direction, editing and client guidance come together in one process - without losing momentum in time-consuming handovers between departments.
ONE CREATIVE LINE
Concept, direction, editing and client guidance come together in one process - without losing momentum in time-consuming handovers between departments.
CINEMATIC STANDARDS
The tools have changed. The cinematic standard has not - direction, rhythm, performance and visual coherence still decide whether a film truly works and stays with us.
CINEMATIC STANDARDS
The tools have changed. The cinematic standard has not - direction, rhythm, performance and visual coherence still decide whether a film truly works and stays with us.
CINEMATIC STANDARDS
The tools have changed. The cinematic standard has not - direction, rhythm, performance and visual coherence still decide whether a film truly works and stays with us.
FAST, STILL FLEXIBLE
AI shortens production dramatically without locking the film too early - scenes can evolve, decisions can shift and the work can respond while it is still being made.
FAST, STILL FLEXIBLE
AI shortens production dramatically without locking the film too early - scenes can evolve, decisions can shift and the work can respond while it is still being made.
FAST, STILL FLEXIBLE
AI shortens production dramatically without locking the film too early - scenes can evolve, decisions can shift and the work can respond while it is still being made.
UNDERSTAND. THEN CREATE.
Good work starts with understanding the client well enough to turn a business need into a sharp creative idea - then using AI to develop that idea into the right cinematic form.
UNDERSTAND. THEN CREATE.
Good work starts with understanding the client well enough to turn a business need into a sharp creative idea - then using AI to develop that idea into the right cinematic form.
UNDERSTAND. THEN CREATE.
Good work starts with understanding the client well enough to turn a business need into a sharp creative idea - then using AI to develop that idea into the right cinematic form.
CARE YOU CAN FEEL
Joy matters. The best work happens when curiosity, craft and a genuine love for filmmaking are still present - because that energy finds its way into the final film.
CARE YOU CAN FEEL
Joy matters. The best work happens when curiosity, craft and a genuine love for filmmaking are still present - because that energy finds its way into the final film.
CARE YOU CAN FEEL
Joy matters. The best work happens when curiosity, craft and a genuine love for filmmaking are still present - because that energy finds its way into the final film.
The People Behind Play
The People Behind Play
The People Behind Play
20+ filmmakers, editors, and designers working together under one creative vision.
Meet the people who make every frame count.
- Worldwide
Tobias Stubbe
Film Director & AI Video Producer
- French
Meriem Benlabiod
Representative France
- Arabic
Rawad Maghames
Representative ARABIC MARKETS
- Worldwide
Tobias Stubbe
Film Director & AI Video Producer
- French
Meriem Benlabiod
Representative France
- Arabic
Rawad Maghames
Representative ARABIC MARKETS
- Worldwide
Tobias Stubbe
Film Director & AI Video Producer
- French
Meriem Benlabiod
Representative France
- Arabic
Rawad Maghames
Representative ARABIC MARKETS
- Worldwide
Tobias Stubbe
Film Director & AI Video Producer
- French
Meriem Benlabiod
Representative France
- Arabic
Rawad Maghames
Representative ARABIC MARKETS